Black Label Skateboards – Barcode 9.88 Deck
Black Label Skateboards: Heritage, Grit, and Pure Skateboarding
When you think of “core” skateboarding, one name stands above the rest: Black Label Skateboards. Founded in 1988 by the legendary artist and skater John Lucero, Black Label has remained one of the few brands that stayed true to the DIY spirit of the streets. At our shop in Twin Lakes, WI, we are proud to carry a massive selection of Black Label decks and gear for skaters who value authenticity over trends. Whether you are hitting the local parks here in Wisconsin or ordering from across the country, Black Label represents a legacy that can’t be bought.
The “Never Be Bought, Never Be Sold” Mentality
For over 30 years, Black Label Skateboards has lived by a simple mantra: Never Be Bought, Never Be Sold, Never Be Forgotten. In an era where many brands have gone corporate, Black Label remains fiercely independent.2 This grit is reflected in their board graphics—often featuring the iconic elephant, the “Lucero Cross,” and bold, punk-inspired imagery that defines the brand’s aesthetic.
When you step on a Black Label deck, you aren’t just riding a piece of wood; you’re carrying a piece of history. These boards are designed for those who find beauty in the “crusty” spots, the backyard pools, and the heavy street sessions. It’s a brand for skaters, by skaters, and that’s why it’s a staple in our Twin Lakes inventory.
Technical Excellence and Shape Variety
Black Label doesn’t just look good; the performance is world-class. Each deck is constructed from premium 7-ply North American Maple, ensuring maximum pop and long-term durability.4 We offer a variety of sizes and shapes to suit every style:
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Standard Popsicles: Perfect for technical street skating and flip tricks.
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Custom Shapes & Reissues: Black Label is famous for its unique shapes, wider widths, and “old school” feel that provides a stable platform for transition and bowl skating.
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Optimal Concave: Whether you prefer a mellow feel or a steep kick, Black Label provides the board feel necessary to stomp landings with confidence.
Your Local Shop in Twin Lakes, WI – Shipping Nationwide
Conveniently located in Twin Lakes, Wisconsin, our shop serves as a hub for the local skate community in Kenosha County and the surrounding Lake Geneva area. We know that finding high-quality Black Label Skateboards locally can be a challenge, which is why we keep our shelves stocked with the latest drops and classic reissues.
But we aren’t just for the locals. We ship nationwide, bringing the raw energy of Black Label to skaters from coast to coast. When you buy from us, you get the personalized service of a local small business with the logistical power to get your gear to your door fast, no matter where you live in the U.S.
Why Choose Black Label?
Choosing Black Label Skateboards means supporting a brand that has supported the culture for decades. From legendary riders like Jason Adams and Matt Hensley to the modern-day rippers on the team, Black Label has always been about the “ride” rather than the “fame.”
If you’re looking for a deck that can take a beating and keep on clicking, this is it. Browse our collection today and see why the “Label Live” movement is stronger than ever. From the streets of Twin Lakes to the biggest skateparks in the country, Black Label is the gold standard for riders who want a board with soul.
